Underscores, Optimization & Arms Races A dozen years ago, the web started to reshape itself around major companies like Google. We can understand the genesis of today’s algorithmic arms race against the tech titans just by looking at a single character. This is all ancient tech history...
The lost infrastructure of social media. More than a decade ago, the earliest era of blogging provided a set of separate but related technologies that helped the nascent form thrive. Today, most have faded away and been forgotten, but new incarnations of these features could still be...
