Most of my career has been dedicated to communications, either in making tools for enabling it, or in trying to practice the art myself. My friends tend to be...
Pentagram, the designers of the website, signage, marketing materials, and stationery for the new New York Times building , have a fascinating blog post about...
The gist: A lighthearted unscientific poll that was created as a PR ploy for a tech company is quickly evolving into a “real” news story, being treated as fact...
This is one of those “how to market a product effectively” examples that’s been kicking around in my brain for a while, I thought I’d share it. About half...
I’ve been amused for weeks by 37signals marketing for their upcoming micro-CRM app Highrise because of the example contacts they’ve been using. Every single...
Because this came up at work today, I’ll repost a link to Pop Culture Addict’s look at Grimace , the terrifying/cuddly McDonald’s mascot-blob. The key point...
Earlier this year, the New York Philharmonic started distributing some recordings of their works through the iTunes music store. On its own, that’s not...
One of my recurrent sources of frustration with my fellow geeks is that most are just plain lousy at convincing others to try technologies. It’s only because...
When the site first appeared and all the cool kids were using it, I could forgive the logo. I thought, hmm, ugly and dumb but they’re just starting out and...
A while back, Gillette released the M3Power Razor , a motorized razor based on their fan-favorite Mach 3. Now, as many of you may recall, I care about razors ....
Last week, my former employer decided to include an AOL promotional CD in each copy of the newspaper that was distributed in Manhattan. Now, the thing you have...
Perhaps the finest testament to the power of marketing and distribution is the fact that I regularly buy bottled water. In case you don’t know, bottled water is...