These days, I think people in traditional media outlets are writing stories just so they'll get linked on particular blogs.
John Cook trumping up a fuss in Slate about Sasha and Jessica's analysis of Merritt-ocracy seems like it was written just so Jay would maybe write a post about it.
The Times' A.O. Scott seems to have written his lengthy, amusing slam of The Da Vinci Code just so Matthew could cover it in the Bad Review Revue.
And three thousand eight hundred words about Michael Jackson's finances? In the Times Business section? Clearly that's written just so I would link to it.
