I keep returning to the concept that software provides an environment for creativity, and that these tools create a context for the content we create within them. What we publish is shaped by the way we publish it.
The canonical example is Microsoft PowerPoint, which is (often wrongly) accused of crapifying anything that's entered into the slideshow program. But I've been thinking a bit about Adobe Acrobat, especially since very little of the content published in Acrobat's PDF format is actually created with the tool. I'd suspect the overwhelming majority of PDFs are created in Word or a similar tool and then output in the format. But there seem to be conventions that have developed among doucments created for PDF output, even if different tools were used to author them.
