Entries tagged “adsense”

I've had friends ask why I have advertising on my site; After all, it's not like I'm gonna pay the rent with the kind of traffic that a Snoop Dogg fansite drives. Usually, I explain that I just like to understand how that stuff works, to keep up to date with the customers I deal with at work, or just because of curiosity.

But today, I have a much better answer. It's because sometimes that little bit of Google code can make something magical happen.

Me and Snoop

The exact thing you are looking for is out there on the Internet, if you just know where to look. So here are some hints.

  • The Wall Street Journal alludes to Google's biggest weakness -- the lack of transparency around the AdWords/AdSense/PageRank market. It works like this: Sites can't predict how they'll rank in search results, but some sites depend on that traffic for their business to grow. To scale up a business requires managing risk and volatility, and having a key factor to growth be largely opaque increases risk greatly, limiting investment and confidence and making it impossible to plan. So sites that aren't can't reach scale without relying on search traffic have a limit on the maximum growth they can achieve in a PageRank-based economy.
  • Todd Levin acerbically points out what's wrong with SXSW. He alludes to many of the reasons I didn't go this year, but I am pretty conflicted about getting easy laughs by tearing down something that other people enjoy. Would be a lot more impressive to get laughs by praising the conference for what it does well.
  • Susan Rogers was getting her PhD to understand "whether the human mind is specialized for music [and] how musical training shapes your auditory memory and cognitive abilities". But I just love her for being Prince's long-suffering engineer during the best and most productive years of his career. I kind of have an affinity for her because her story stuck with me during a much more emo period in my life.
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About Dashes.com

I'm Anil Dash, and I've been blogging here since 1999, writing about how culture is made. You can contact me at anil@dashes.com or +1 646 541 5843.

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