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  <id>tag:dashes.com,2010:/anil//1/tag:dashes.com,2009:/anil//1.7239-</id>
  <updated>2010-01-03T07:40:33Z</updated>
  <title>Comments for Blog Advertising, Prescience and Seven Years</title>
  <subtitle>A Blog About Making Culture</subtitle>
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    <id>tag:dashes.com,2009:/anil//1.7239</id>
    <link rel="alternate" type="text/html" href="http://dashes.com/anil/2009/09/blog-advertising-prescience-and-seven-years.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://dashes.com/mt/mt-atom.cgi/weblog/blog_id=1/entry_id=7239" title="Blog Advertising, Prescience and Seven Years" />
    <published>2009-09-03T23:25:58Z</published>
    <updated>2009-09-03T23:41:19Z</updated>
    <title>Blog Advertising, Prescience and Seven Years</title>
    <summary>About seven years ago, Matt Haughey, Paul Bausch and Meg Hourihan ran a very cool early blogging community called Blogroots, which acted as watercooler for...</summary>
    <author>
      <name>Anil</name>
      <uri>http://anildash.com/</uri>
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      <![CDATA[<p>About seven years ago, Matt Haughey, Paul Bausch and Meg Hourihan ran a very cool early blogging community called Blogroots, which acted as watercooler for conversations about the evolution of the then-nascent medium.</p>

<p>I'd found some links to the site in the Web Archive a few months ago, and sent them around, and then was delighted to see one of them surface on its own again today. Gawker Media's Erin Pettigrew used <a href="http://web.archive.org/web/20021002042104/www.blogroots.com/comments.blog/129">the initial thread about the launch of Gizmodo</a> (Gawker's first title), along with <a href="http://dashes.com/anil/2002/08/gizmodo-launche.html">my post at the time</a> as a jumping-off point for <a href="http://advertising.gawker.com/5351013/then-and-now-seven-years-of-blogging-as-business">a look at Gawker's success seven years later</a>. I'm a big fan of using the history of our blogs as a record of the lessons we've learned over the years, and I'm glad I wasn't (overly) harsh about Gawker's chances.</p>

<p>As far as advertising on blogs goes, though, I'll admit I've become a bit of a convert to the potential. Today's conversation prompted a quick glance at the numbers for the biggest blog advertising platforms in the <span class="caps">U.S., </span>revealing something kind of interesting:</p>

<p><a href="http://dashes.com/anil/assets_c/2009/09/us-blog-ad-networks-jul2009-200.html" onclick="window.open('http://dashes.com/anil/assets_c/2009/09/us-blog-ad-networks-jul2009-200.html','popup','width=843,height=703,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" class="imgcenter"><img src="http://dashes.com/anil/assets_c/2009/09/us-blog-ad-networks-jul2009-thumb-400x333-200.png" width="400" height="333" alt="us-blog-ad-networks-jul2009.png" /></a></p>

<p>Not too shabby, considering it's only been a little over a year since <a href="http://www.sixapart.com/advertising">Six Apart Media</a> launched. Another little trivia note &mdash; that first Gizmodo design, which inspired such an interesting conversation, was designed and implemented by Mena and Ben Trott, working as sort of an ancient ancestor of today's <a href="http://www.sixapart.com/services/">Six Apart Services</a>. It's fun to see that everybody involved is not only still blogging, but succeeding at it.</p>]]>
      
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  <entry>
    <id>tag:dashes.com,2009:/anil//1.7239-comment:661421</id>
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    <title>Comment from penmachine.wordpress.com on 2009-09-05</title>
    <author>
        <name>penmachine.wordpress.com</name>
        <uri>http://penmachine.wordpress.com/</uri>
    </author>
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        <![CDATA[<p>So, what counts as a "blog ad platform"? I presume it excludes AdSense, which would probably throw off the scale on that bar graph...</p>]]>
    </content>
    <published>2009-09-05T21:30:03Z</published>
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