How to sell a movie
December 9, 2006
From the New York Times story about Stallone's new Rocky Balboa, Peter Sealey, who is a former film exec-turned-marketing prof a UC Berkeley, offers:
It’s a high-technology, Google-blogging, iMac-type of premise going on there mixed with the classic underdog versus the establishment.
This is why I, clearly, could never be a movie exec.