Accountability and Culture in a Loosely Coupled World

January 17, 2005

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Rebecca talks about finding offensive content on a Technorati tag aggregation page. Besides the usual tension between free speech and community standards (to which I think she's found a useful balance), the thing that strikes me is how well this demonstrates some of the unpredictable effects that come from having loosely coupled services talking to each other.

A lot of people have been saying, correctly, that tools influence culture. The way that easy publishing tools and passive aggregation services combine to create shared spaces has us making assumptions about content and community that perhaps we would do well to be more deliberate about. Linking, and tagging, and categorizing, have all been by choice thus far, and now they're happening almost as a side effect. (This is particularly true because Technorati treats categories in Movable Type and TypePad feeds as tags. I know some people who use them that way, and some who don't, and some who do both or who use the Keywords field, with or without the Technorati tags plugin, in a similar way.)

But how can we hold an author or creator accountable when their creation is removed from the technical context, and more importantly, the social context, in which it was created? I say things on this site knowing that the sarcasm will be understood by all of my readers except those who email me. If someone applies an "anil" tag to the post, and someone views the "anil" tag aggregation page, will that display convey the fact that I'm being sarcastic? What if the "anil" tag page is the first Google result, and someone who's never met me and doesn't know my sense of humor finds that first?

Now, someone will fire back a comment or email to me that says "if you don't like it, opt out". And that's a valid option. But I want to participate in the loosely-connected information ecosystem. I just want to know that people building platforms on this stuff are thinking about the cultural implications of the choices they make.

Some of this echoes the thoughts danah had on the LiveJournal acquisition. Of course, she raised some great points, but when I saw her last week, I shook my fist at her (playfully!), but not because someone raised the extremely important issue of making sure there's a cultural match when addressing social software as a business. The frustration comes from the hubris of so many who think that those of us who've been blogging a long time are not aware of the social implications of technology.

To put it more succinctly, there's nobody I'd trust more to understand the social impact of software than Brad Fitzpatrick. But the reason some people would second-guess his choices or our (Six Apart's) knowledge of community is because many of these decisions are invisible. In my mind, TypePad has a very distinct community, and is not merely a publishing service or a very cool web app. There's absolutely a TypePad culture, despite what it might seem to those who aren't involved in it. (For example: Why are so many food bloggers on TypePad? What draws that community to that particular choice of publishing services?)

Where this comes back to Technorati tags is in Rebecca's call for transparency around the aggregation functionality that's being shown. While she's talking about community standards, I'd like to see a conversation about transparency in tradeoffs. When you make any kind of tool, you're selecting for certain behaviors. What were the ones that were being encouraged or discouraged when making the application, or was the choice made to just build it because it's possible and see how it evolves. (That's a perfectly legitimate option, by the way.)

This has come up in a lot of different ways. PB once lamented to me that tools that have either launched after Movable Type, such as TypePad, or been influenced by Movable Type, such as the redesign of Blogger, have a publishing mode that is distinct from the place where an author reads his or her weblog. I think the data Tom published demonstrates that this, at least in part, changes how people write. Many bloggers who use tools with distinct reading and writing modes have longer posts that are less frequent and less chatty.

Other elements that were introduced with Movable Type at that time (post titles, a standard way of doing comments, individual entry archives) also had a big impact, perhaps even bigger than any of us might have realized at the time. For example, I was reviewing projects created by some of Clay's students, and one of them referred to the feedback form in their web application as "your standard Movable Type-style comments form". It's at that point that users, even if they're super-techie grad student developers, forget that someone had to invent that form.

So, to the point at hand: Technorati's invented a system of public aggregation. There's prior art, certainly, since at least 3 others had made taggregator applications. But mindshare makes a big difference, and Technorati's arrival here reflects that. Now I'm curious: How will this affect weblog culture? And since the service is new, how can it be changed or evolved to influence people to be more, well, social?

4 TrackBacks

Rebecca Blood has discovered a significant problem with the new Technorati tag aggregator: Technorati doesn't moderate its pictures in anyway, i.e. it doesn't check whether Flickr users have flagged pictures with ' Read More

Tags has been live on Technorati for about a week now, and there has been much talk about the good parts and the bad parts of this new service. Talk for which I am very grateful. Like many, I too use Technorati to see what people are saying about our... Read More

Hubris in weblogging from JayAllen - The Daily Journey on January 20, 2005 11:29 PM

Anil writes: Some of this echoes the thoughts danah had on the LiveJournal acquisition. Of course, she raised some great... Read More

Week 6 Readings from Current Themes in IT (Spring 2005) on April 13, 2005 7:23 AM

Taxonomies and Tags (David Weinberger) Folksonomies? How About Metadata Ecologies? (Lou Rosenfeld) Folksonomies and Controlled Vocabularies (Clay Shirky) Accountability and Culture in a Loosely-Coupled World (Anil Dash) IA Summit Folksonomies Panel (d... Read More

5 Comments

"But how can we hold an author or creator accountable when their creation is removed from the technical context, and more importantly, the social context, in which it was created?"

How about the visual culture? Esp. when it is removed from its native context in which it was created? In a culture that is ever more visually fluent...

To paraphrase Jeff Veen, the internet is a wonderful intersection of image, text, and code. I love this description.

If Mr. Veen has the right of it, which I think he does, where is the visual element in this? We have aggregators, writers, RSS, code, Atom, etc., but what happens to the design, the images, the third aspect of the web?

We connect, we search, we find each other, we have apps that pull out the text, tags, and code, but what about the visual image?

I know it is late, and I just had to throw it out there.

smiles, jen ;o)

I did a paper a few years ago on weblogs and suggested that the take up of weblogs was viral - nothing particularly revolutionary there, of course - when people start enjoying making and writing in public they want to introduce their friends to it too, and then this generates local network effects which make the experience even more entertaining or involving. Weblogs spread along familial/friend, geographical and interest lines as people come across sites and are inspired to start sites of their own.

The consequence of this is that these organically emerging webloggers enter the environment already as part of a culture - either by relationship to a weblog they admire or because a friend or family member is already posting. There are people who come fresh to weblogging, of course. I'd be interested to know if there's a higher churn rate for them (and I'd suggest that Blogger is their entry drug).

I completely get that there's a Livejournal culture - and I'm totally with you that software influences how people write and interact with each other - but there does seem to me to be a mistake in thinking that the software should determine the limits of a culture - ie. it could be seen as a failing of Livejournal that the internal culture is so strong but distinct from the variety of weblog cultures. It seems like the ecosystem should be breaking down those barriers, allowing people to clump by interests or style or personality or geography. And as the barriers are perhaps reduced, then the social connectivity of the weblog sphere perhaps needs to rise to the challenge as well...

With regard to your large point, the aggregators and filters are becoming the large grazing herbivores of the ecosystem that digest everything and turn it into useful, nutricious manure. As ever in these situations, evolution comes with risk. I recently made the message boards I run at Barbelith spiderable by Google. The consequence was social uproar as new people entered the site on a whim after stumbling on long-dead threads and posted without reading FAQs or without knowing the complex set of social morays that the board requires. My instinct is to say that decontextualisation will be met by other tools to recontextualise, but I guess we can look at various moments in weblog history and recognise that the culture has taken dramatic turns without people being able to redress them. Perhaps this is one of those turning points.

The thing that strikes me as crazy about the whole "tags" phenomenon (which overall has some merit, enabling people to find content of interest) is that there is no organizing principle, no agreed-upon set of tags/subjects/categories. Thinking of getting Internet users to think like library catalogers is snort-inducing, of course. But, for example, what if one person uses "books," another "reading material," another "what's on the nightstand," etc. Obviously all this material is related, but it will never be linked because there is no standard set of tags.

Not to help hijack, but I don't believe those sets would never be linked. There are definite affordances to use short words ("books" versus what del.icio.us would have you write as "whatsonthenightstand," which would mean something entirely different on Flickr anyway). Peter Merholz suggests common tags will be "desire lines" people beat through the tag space. In addition there are feedback mechanisms to narrow the tags you might select, such as suggesting known synonyms, showing other tags on similar items, and making it easy to select tags you or the community have already used.

Linking related tags together isn't necessarily easy, but neither is it impossible.

This is classical in terms of seo. Naught looks to annoy against them than this!

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