Google Suggest
December 10, 2004
Pretty cool, Google's got an iterative search implementation that offers suggsested keyword terms as you type. This is really cool, because I'm thinking of how much I struggled just to get post filtering working for the search on my blog.
10:25 AM
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Google loves to create beta products, as Jeremy [points out][1]. The latest is [Google Suggest][gs], a demo of what Google looks like with a dynamic autocomplete feature. I'll be writing about the JavaScript aspects of this [elsewhere][js], but the fi... Read More
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What's interesting about this new google search feature is that it may elevate the already contested keyword issues that exist, such as google optimization techniques. There are already alot of things people do to improve their rank for keyword results, many of which are frowned upon by google. Being a narcissist of course, I went to try out my name in the search, and sadly, "Ian" does not suggest "MacAllen" on the first try. Already I'm sweating about how to get to be the first suggestion. What to do.
I would assume google will allow companies to buy "suggestion" keywords where as a keyword appears than a paid for word appears. Like Cola leads to Pepsi in the suggestion box. This of course may cause even more problems with paid Suggestions cluttering our useful suggestions. I don't know, this crazy information age is getting to be too much. Too much fun too.
I can't tell if it's basing the suggestion off of the number of results, or the popularity of the search strings. Probably both.
>What's interesting about this new google search feature is that it may elevate the already contested keyword issues that exist, such as google optimization techniques.
That would make it harder to start up a new site, make the web a bit more closed off, drive up click costs, and encourage tons and tons of click fraud. Its not something they would probably want to impliment overnight as the default option.
>I would assume google will allow companies to buy "suggestion" keywords where as a keyword appears than a paid for word appears. Like Cola leads to Pepsi in the suggestion box.
I think they would lose a ton of credibility if they started trying to throw ads in there before you are even done completing your query. It would not be worth its cost to their brand IMHO.
>I can't tell if it's basing the suggestion off of the number of results, or the popularity of the search strings. Probably both.
from http://labs.google.com/suggest/faq.html#q2
"Our algorithms use a wide range of information to predict the queries users are most likely to want to see. For example, Google Suggest uses data about the overall popularity of various searches to help rank the refinements it offers. An example of this type of popularity information can be found in the Google Zeitgeist. Google Suggest does not base its suggestions on your personal search history."
I Have made a class in .net that gets the same data as Google Suggest. With this developers can implement cool intelligence into their programs. Download source code and read the article at: http://www.ogp-consult.dk/index.php?page=google-suggest-api-for-net