Content Targetting for Personal Ads
April 2, 2004
Sure, personal ads are one of the biggest money-makers on the web, with everyone from InterActiveCorp to Friendster being involved in the space, and of course content-targetted ads are raking in huge bucks for Yahoo/Overture and Google, but has anybody combined the two yet?
I want to see content-targetted personal ads on the websites I visit. "Single? Looking for someone who loves blogs? Click here!" And then all the lonely web surfers could buy keywords for their ad to appear on. But then I guess that's what Jeff is talking about, that keywords aren't good enough. We should be targetting the people that visit a site, instead of the merely words that appear on it.
So, to all of you looking to share your profile with the world, I'll have it be known that this is still the number one result on a google search for anil sex. If you're looking for illiterate sodomites, have I got a bargain for you!
Two different themes came together today with Google's Gmail announcement and Kinja's web based RSS aggregation. Google thinks it can fund 1g of disk per user via advertisements. Actually, if you look at the going rate, it looks like... Read More
Content Targetting for Personal Ads Sure, personal ads are one of the biggest money-makers on the web, with everyone from... Read More
I'm in my thirties. More late than earlies. So of course I'm in sexual over-drive. Alarmed at my recent hot and botheredness, I called several of my 40-ish friends and we had pow-wows. It seems from my informal survey that this is something normal. Som... Read More