February 11, 2004
While we weren't looking
I've been arguing for a long time that, for all the hype, weblogs have barely made an impact with regular people in any appreciable way. Most people have still never heard of them and don't know what the word "blog" means. But watching TV last night made me think that perhaps we're finally making some progress.
I was watching Bill Maher's HBO show Real Time and at one point, you had the host Bill Maher, who has his own weblog, talking to Andrew Sullivan, who of course is now best-known for his blog. This was right before Maher interviewed Ron Suskind, who was making the news not just for his book, but for the accompanying weblog which lists much of the book's supporting documentation.
The word blog was only barely mentioned once in the intro for the show, and only as part of the introduction to Sullivan, but the presence of the medium was undeniable on the show.
It's not just late-night HBO. A few weeks ago, we had the highest-visibility week that weblogs have ever had, and it was barely noted in the blogosphere. On Sunday, January 11th, Emily Nussbaum wrote a lengthy story in the New York Times Magazine on one of the first popular genres of weblogs, the personal diary written by a teenager. On Tuesday of that week, Nussbaum went on the Today Show, in a follow-up to her story, and participated in a lengthy two-part segment on blogs. Finally, later that week, ABC's Nightline featured a segment on web coverage of the Iraqi war, including coverage of Salam Pax's weblog. While we talk a lot about bloggers getting book deals or creating memes that spread to other media, the reality is that a single TV appearance on a popular show can give the entire medium orders of magnitude more exposure than any of the small victories we celebrate so far.
We're still not at the day where a character in a movie has a blog, or where the nightly news can credit a blog as a source without a lengthy explanation. (They still usually settle for crediting "discussion on the Internet".) And of course, unlike Iran, we here in the United States still don't have a President who's acknowledged the influence of the medium.
But I remember when I started my blog, we we were so eager to promote the medium that we would track mentions of the word itself whenever it appeared in the media, even if it was just a passing mention in a small-town paper. I think it had been a full year and a half after I started blogging that I first read an article that talked about the medium, and perhaps another year and a half after that before weblogs were mentioned in stories that weren't about the technology. Tracking these kinds of stories today would be a job for automated software, not an individual person, because there are hundreds of mentions per day.
I suppose none of this is news, we've never yet had a time in the weblog realm when the medium has been getting less popular, but it seems worth noting that, while we weren't looking, we started to cross over to that other 95% of people that have never heard of blogs. I can't help but be excited to find out how they participate and what they think of our medium.
5 TrackBacks
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My teacher was going over credible and non credible sources and she mentioned that "personal sites and blogs are not a credible source." Most of the class stared in confused and asked "what's a blog?" She tried to explain, she... Read More
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While I wrote about blogs only recently, blogging itself has been going on for some time, with many bloggers having been at it forever (in Web years.) One such is Anil Dash, who's earliest blog entries go back over four... Read More
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Somehow I don't see blogs as every becoming significantly more popular than they are today. A blog can be a better tool for handling a lot of services provided by corporate websites or journalists, and some consumers will find the time to use them, but the fact is, most people have neither the time, nor the inclination, to post their daily thoughts on the internet.
Another barrier to overcome is anti-self-indulgence. I started a blog, but gave it up after a couple months, not because I didn't have time or anything interesting to say, but because I couldn't figure out what made me think that anyone cared what I had to say...
In all honesty, I don't think blogs will grow in popularity much more than they already are. Look at us, blog users. We're all "technical types." To put it another way, we're geeks, nerds, dorks, etc. Before we had our blogs we ran dial-in modem bulletin board systems (BBS's) years back. Blogs to us are new and interesting because of the advantages they provide over the various forms of internet communication we've traditionally dealt with, but most people don't understand that. In trying to explain blogs and why you should be excited to them to the non-techy types, the response I almost always inevitably receive is, "And how exactly is it different from a normal online journal?" And how exactly do you answer that? Don't get me wrong, I love blogs just as much as the next nerd, but they are overhyped and that's now lie. It's just a fancy word for something that has existed for a long time, a la the "meme." The blog "revolution" has reached it's climax.
Maybe not more popular, no, but perhaps more credible. I think Anil's saying that people who make an effort to blog intelligently, and keep it up for years, get listened to.
Blogs aren't only for "technical types." Let's not forget that there's a place for 'newbies' to get in on the blogging action -- such as sites like livejournal (ick.) but many of these people move on to have real blogs, when they get inspired by people such as Mr. Dash. :)
HAHAHAHHAHAHAA
You guys are just a LITTLE bit too obsessed in your own little world. Blog this, FOAF that! Social networks! Emergent democratic empowerment of post-protean societies, YEAH!
mickey? hello? you might remember a little thing called TypePad?
i agree that the traditional media gatekeepers are trying to maintain relevancy by coopting A-List bloggers, but whether true consciousness of this particular web publishing mechanism filters down to people like my parents (who don't have a son like me) remains to be seen.
Social networks! Blog this, FOAF that! Mobile urban international youth culture! User-centered flux capacitors! Emergent democratic empowerment of post-protean societies, YEAH!
Well, it's official! I created a site for blog sceptics called, surprisingly enough, The Blog Sceptic (blogsceptic.blogspot.com).
Anyone is welcome to email me ideas or particularly egregious examples of navel-gazing
There's no doubt that bloggign started out as a techie playground, but the biggest growth I can see is in the literary world where every frustrated writer gets instant publication and gratification. If they're anyway good they might even find that signing up for Adsense will buy then a whisky at the end of the month. The polical and social commentator also has a public. Like everything else, time will filter out the dross, and those with a loyal public will survive. There's always space for someone who captures the zeitgeist
As the producer/creator of the Suskind site I chose to use Moveable type more as a content managment tool than as a blog. The site is running on several configured blogs just as for example the Susan Orlean site does. Some areas were going to be date sensitive others weren't. It was easy to adapt the templates to hold the different elements of the site.
There are really to my mind two separate things going on. There is blogging and there is the use of blogging engines as new kind of publishing tool. It's true that they are related but they are separate things. MoveableType makes possible very fast database backed web development, allowing for archiving, categorization all with a easy to use administrative interface that requires limited coding ability to build off of. This is a huge development, sites that two years ago would have required hours of programming, can now be put with a much lower barrier to entry. It opens up all sorts of new publishing possibilities like Gawker which can be run with a tiny staff, and Morning News with a collaborative one. And services like TypePad make blogging/publishing easily accesible in the same way Tripod opened up homepages. I guess it is true that without blogs we wouldn't have blogging tools but I think it somehow limits the ideas and possibilities thy represent if they keep being labeled as such.
Joshua, thanks for posting, I think the issue you raise is interesting. There is the school of thought that calling sites made with a weblog tool "blogs" limits them, and there's the school of thought (which I obviously belong to) that says that providing non-traditional examples of "blogs" broadens the definition of the medium.
One trend that I'm strongly trying to resist is the tendency to disparage weblogs as trivial or inconsequential, so I try to lobby the more serious efforts, even those where Movable Type is being used as a more general content management system, with the blog label so people reconsider their preconceptions about what blogs can be.
I'm wondering if perhaps some people prefer a more narrow definition for simplicity's sake...?
On the Today Show a couple weeks ago, Matt Lauer and Katie Couric were talking about blogs. I was still half-asleep, but I'm pretty sure it would have been surreal in any case.
An even more populist TV mention of blogs occurred last night on Jeopardy.
I believe the answer was: "XX was the first Presidential Candidate to have one of these." [funny, I can't remember who XX was but that begins to slide into political commentary -grin]
One contestant answered: "A Web site."
Alex Trebek: "Sorry, the answer is weblogs or "blogs."
Hmm... as I recall, one of the first "blogs" I ever really noticed on TV was that of Doogie Howser, MD, who would end each episode with his journal entry on his computer. I'd consider that a blog, wouldn't you?
I think the great thing about blogs is that they are easy for non-techies. Blogs really create as close to a free market in ideas, information and publishing as we'll ever see. The barriers to entry are negligible and success can mean many things and is really determined by the supplier. If a supplier is happy to blog with a tiny or zilch audience so what? Over time people will have their favourite blogs that they read frequently and easy through newsreaders an essential accompliment and that will provide an alternative and supplement to other media and a considerably richer media environment