Amazon list shilling
October 3, 2002
Did we know that some Amazon lists are made by companies? For example, David Payne is an eBusiness Channel Manager at Viking, and has made over a thousand "So you'd like to..." guides and almost as many Listmania lists on Amazon.
As a result, Viking products show up on almost any memory-related search, and it's got to be helping their sales on the site significantly. There's a vaguely astroturfing feeling to it, but it's clearly not duplicitous or against Amazon's policies. I'm curious to see if any other companies are doing this.