I found Indiebride the other day, and it appealed to me with the simple statement of its self-stated niche:
[A] place for would-be brides who have more on their minds than planning a reception, women who never for a second believed in Prince Charming and who have not, despite all of the cultural cues, been breathlessly awaiting their wedding day for their whole life.
I think it's a shame that getting "weddinged" has taken such a priority over getting married for a lot of people. Of course, it's the money in the elaborate, "traditional" wedding industry that compels businesses to perpetuate the existing trends. I scare-quote the word traditional because, well, some of us have slightly different traditions.