Dan says "The New York
December 20, 2000
Dan says "The New York Times ponders the future of web advertising, suggesting that traditional web banners will soon be replaced with pop-up windows, interstitials, and superstitials. Yuck."
I've seen many articles and essays to this effect, including the Times article Dan referenced, but the first mention I heard of the idea was by Jason McCabe Calcanis, of Silicon Alley Reporter fame, who said it was inevitable that interstitials would take over. Lo and behold, a scant 4 months later, I'm noticing pop-ups everywhere on the web.
So is it just me, or are there a lot more imposing ads being served these days?