Ugh. The phrase "Viral Marketing" has already come and gone, but someone must have forgotten to tell the folks at the (revoltingly named) Epidemic.com. Even worse, their "service" is a system to put ads in your personal emails. If only they could change the subjects on my emails to Make Money Fast !!!! they'd be completely worthless.
And, to prove my point about dot-com advertising on the Super Bowl being pointless, epidemic is one of the companies shilling out millions for the privilege of having partiers ignore their URL on Sunday.